In today’s digital age, printed newsletters remain invaluable for councils and local organisations to communicate with residents. They are low-tech and can reach every resident. However, their design and editing are crucial to making these newsletters effective. Too many get turfed in the bin by residents before even being opened. A well-designed and carefully edited newsletter informs, engages, and connects with the community. Here are some essential tips to invigorate your newsletters:
ABOVE: On the left is Focus before we began publishing it and on the right is after.
- Eye-Catching Design: First impressions matter, and a visually appealing design can make your newsletter stand out. Invest in a clean, professional layout with a cohesive color scheme and typography. Use high-quality images and graphics to enhance visual interest. Make sure the design is consistent across all issues for brand recognition.
- Engaging Content: Make your content relevant and engaging. Focus on topics that interest your community, such as upcoming events, local news, and community profiles. Highlight the positive impact of council initiatives to foster community pride and involvement.
- Quality Editing: Errors in grammar, spelling, or punctuation can diminish the credibility of your newsletter. Invest in professional editing to ensure accuracy and readability. Proofread carefully before publication to catch any last-minute mistakes.
- Consistent Branding: Maintain a consistent branding strategy in your newsletters. Use your council’s logo, color palette, and fonts consistently to reinforce your brand identity. This consistency helps build trust and recognition among readers.
ABOVE: On the left is the Murweh Messenger before we began publishing it and on the right is after.
- Inclusive Language: Ensure that your content uses inclusive language and considers your community’s diverse demographics. This will promote a sense of belonging and respect among all residents.
- Reader-Friendly Format: Consider the format of your newsletter. Online versions should be mobile-responsive for easy reading on various devices. Print versions should be easy to fold and carry. For digital newsletters, include clear call-to-action buttons or links.
- Regular Schedule: Stick to a consistent publication schedule, whether monthly, quarterly, or biannually. Regularity builds anticipation and ensures that residents can rely on your newsletter as a source of information.
- Distribution Channels: To reach a broader audience, use multiple distribution channels, such as email, social media, and physical copies. Tailor your content to suit each platform’s strengths and limitations.
- Distribute physical copies through all council outlets, such as tourist information centres, libraries, and pools, and offer copies to local businesses.
By prioritising effective design and editing, your council can revitalise its newsletters and strengthen its connection with the community. A well-crafted newsletter informs residents and fosters a sense of community engagement and pride, making it a valuable asset for local governments.
The feedback was overwhelmingly positive, with comments highlighting how it felt “different, better.” The demand grew so much that residents called to ensure they’d get their copy. To top it all off, big advertisers like NBN reached out, eager to connect with our engaged audience. We didn’t just change the course of our magazine; we showcased that print publishing can thrive when executed with excellence.
